Maxwell, a platform for work/life balance benefits, has won the third annual SHRMLabs Better Workplaces Challenge Cup (BWCC). The announcement was made at the SHRM Annual Conference &https://adarima.org/?aHR0cHM6Ly9tY3J5cHRvLmNsdWIvY2F0ZWdvcnJ5Lz93cHNhZmVsaW5rPVVET1ZVOHBWbHV3QXBic0NhZGZFZUZsZ2lIbmlrVjNKd1pYcFVZVzVrVFZJeU9DOTFkemtyUjBSNFFUMDk-038; Expo 2023 (SHRM23) in Las Vegas on June 12. SHRMLabs is the workplace innovation hub and venture capital arm of SHRM.
The competition aims to bridge the gap between companies that are creating workplace technologies and the end users of their products: HR professionals and their workforces. Maxwell, based in Omaha, Neb., provides an app-based platform for work/life balance benefits.
Over 450 initial submissions were received for the three-round competition. At each round, innovators presented to a panel of judges composed of HR practitioners and business executives. The BWCC finalists presented their solutions to a panel of judges at SHRM23, including celebrity judge Suzy Welch, bestselling author, &https://adarima.org/?aHR0cHM6Ly9tY3J5cHRvLmNsdWIvY2F0ZWdvcnJ5Lz93cHNhZmVsaW5rPVVET1ZVOHBWbHV3QXBic0NhZGZFZUZsZ2lIbmlrVjNKd1pYcFVZVzVrVFZJeU9DOTFkemtyUjBSNFFUMDk-8220;Today&https://adarima.org/?aHR0cHM6Ly9tY3J5cHRvLmNsdWIvY2F0ZWdvcnJ5Lz93cHNhZmVsaW5rPVVET1ZVOHBWbHV3QXBic0NhZGZFZUZsZ2lIbmlrVjNKd1pYcFVZVzVrVFZJeU9DOTFkemtyUjBSNFFUMDk-8221; show/CNBC contributor, Stern Professor of Management Practice at New York University, Amber Clayton, Senior Director of the SHRM Knowledge Center, Tim Sackett, President of HRU Technical Resources, William Tincup, President, and Editor-at-Large of RecruitingDaily, and Jeff Wald, Founder of Boomerang Intelligence.
Maxwell&https://adarima.org/?aHR0cHM6Ly9tY3J5cHRvLmNsdWIvY2F0ZWdvcnJ5Lz93cHNhZmVsaW5rPVVET1ZVOHBWbHV3QXBic0NhZGZFZUZsZ2lIbmlrVjNKd1pYcFVZVzVrVFZJeU9DOTFkemtyUjBSNFFUMDk-8217;s founder and CEO Adriana Cisneros Basulto spoke with SHRM Online about Maxwell and how it improves work and the practice of human resources. She said, &https://adarima.org/?aHR0cHM6Ly9tY3J5cHRvLmNsdWIvY2F0ZWdvcnJ5Lz93cHNhZmVsaW5rPVVET1ZVOHBWbHV3QXBic0NhZGZFZUZsZ2lIbmlrVjNKd1pYcFVZVzVrVFZJeU9DOTFkemtyUjBSNFFUMDk-8220;Maxwell helps employers retain employees by bringing them balance and joy and delivering the employee value proposition that HR teams have worked hard to build. Employees receive a monthly budget to use how they choose to balance life/work via our technology. With their attention captured, Maxwell makes it easy to elevate traditional benefits; present important information you don&https://adarima.org/?aHR0cHM6Ly9tY3J5cHRvLmNsdWIvY2F0ZWdvcnJ5Lz93cHNhZmVsaW5rPVVET1ZVOHBWbHV3QXBic0NhZGZFZUZsZ2lIbmlrVjNKd1pYcFVZVzVrVFZJeU9DOTFkemtyUjBSNFFUMDk-8217;t want your employees to miss; create connection, and capture employee data like demographics, levels of productivity and stress, so employers can make better decisions.&https://adarima.org/?aHR0cHM6Ly9tY3J5cHRvLmNsdWIvY2F0ZWdvcnJ5Lz93cHNhZmVsaW5rPVVET1ZVOHBWbHV3QXBic0NhZGZFZUZsZ2lIbmlrVjNKd1pYcFVZVzVrVFZJeU9DOTFkemtyUjBSNFFUMDk-8221;
Cisneros Basulto added that there is a growing work/life imbalance worldwide, with some talent segments and industries struggling with burnout and a lack of balance. &https://adarima.org/?aHR0cHM6Ly9tY3J5cHRvLmNsdWIvY2F0ZWdvcnJ5Lz93cHNhZmVsaW5rPVVET1ZVOHBWbHV3QXBic0NhZGZFZUZsZ2lIbmlrVjNKd1pYcFVZVzVrVFZJeU9DOTFkemtyUjBSNFFUMDk-8220;We know that when employees feel valued by their employer and are able to recharge, they are better at their jobs,&https://adarima.org/?aHR0cHM6Ly9tY3J5cHRvLmNsdWIvY2F0ZWdvcnJ5Lz93cHNhZmVsaW5rPVVET1ZVOHBWbHV3QXBic0NhZGZFZUZsZ2lIbmlrVjNKd1pYcFVZVzVrVFZJeU9DOTFkemtyUjBSNFFUMDk-8221; she said. &https://adarima.org/?aHR0cHM6Ly9tY3J5cHRvLmNsdWIvY2F0ZWdvcnJ5Lz93cHNhZmVsaW5rPVVET1ZVOHBWbHV3QXBic0NhZGZFZUZsZ2lIbmlrVjNKd1pYcFVZVzVrVFZJeU9DOTFkemtyUjBSNFFUMDk-8220;However, what helps someone balance and feel valued is uniquely personal. Maxwell helps employers meet the diversity of needs their employees have to find balance.&https://adarima.org/?aHR0cHM6Ly9tY3J5cHRvLmNsdWIvY2F0ZWdvcnJ5Lz93cHNhZmVsaW5rPVVET1ZVOHBWbHV3QXBic0NhZGZFZUZsZ2lIbmlrVjNKd1pYcFVZVzVrVFZJeU9DOTFkemtyUjBSNFFUMDk-8221;
The other SHRMLabs 2023 BWCC finalist was Inuka, a coaching platform based in Amsterdam that improves employee resilience, engagement, and business performance. This year SHRMLabs also launched its member track, and the inaugural winner is Collin Gehl, Human Resources Director for Say Yes Buffalo and President of the Buffalo Niagara HR Association. Gehl was recognized for creating a professional development program designed to help emerging leaders within his organization.
Guillermo Corea, Managing Director of SHRMLabs, said, &https://adarima.org/?aHR0cHM6Ly9tY3J5cHRvLmNsdWIvY2F0ZWdvcnJ5Lz93cHNhZmVsaW5rPVVET1ZVOHBWbHV3QXBic0NhZGZFZUZsZ2lIbmlrVjNKd1pYcFVZVzVrVFZJeU9DOTFkemtyUjBSNFFUMDk-8220;Each year, I can&https://adarima.org/?aHR0cHM6Ly9tY3J5cHRvLmNsdWIvY2F0ZWdvcnJ5Lz93cHNhZmVsaW5rPVVET1ZVOHBWbHV3QXBic0NhZGZFZUZsZ2lIbmlrVjNKd1pYcFVZVzVrVFZJeU9DOTFkemtyUjBSNFFUMDk-8217;t help but be inspired by the next generation of innovators solving critical workplace challenges across the globe. The solutions presented have real-world impact, and we&https://adarima.org/?aHR0cHM6Ly9tY3J5cHRvLmNsdWIvY2F0ZWdvcnJ5Lz93cHNhZmVsaW5rPVVET1ZVOHBWbHV3QXBic0NhZGZFZUZsZ2lIbmlrVjNKd1pYcFVZVzVrVFZJeU9DOTFkemtyUjBSNFFUMDk-8217;re serving as a platform to make an even bigger impact. Congratulations to all the competitors, at each stage, for their work and dedication.&https://adarima.org/?aHR0cHM6Ly9tY3J5cHRvLmNsdWIvY2F0ZWdvcnJ5Lz93cHNhZmVsaW5rPVVET1ZVOHBWbHV3QXBic0NhZGZFZUZsZ2lIbmlrVjNKd1pYcFVZVzVrVFZJeU9DOTFkemtyUjBSNFFUMDk-8221; Maxwell was awarded a cash prize of $50,000.
